Don’t let the proverbial wheels fall off when things get busy in business!
Have you grown your business to the stage where you need help at the busy times of year?
Has your company expanded so much that you are struggling to meet customer demands during seasonal influxes?
If so, firstly, I would like to say ‘congratulations’! As a fellow business owner, I understand the struggles and sacrifices, not to mention the sheer hard work, that has gone into making your business a success (read our story), and that should be applauded!
How to keep your business head above water
Seasonal staff can be the saving grace at your stressful times of year, and can make the difference between your business going from strength to strength or, at the other end of the scale, it could mean that you fail to cope with the added seasonal pressures, and you cannot deliver your product or service.
We all want successful businesses that thrive, but it can get to the point when being so busy actually has a negative affect on the company. Are you so busy that it is having an impact on your usual friendly and rewarding customer service?
Are you having to turn people away because you simply cannot cope with the demand?
Can you afford not to?
You may feel that you can’t afford to pay another member of staff – for sole traders and small ‘one man band’ businesses, the thought of employing someone seems like a giant leap forward. You’ve got to this stage by doing it all yourself.
Obviously, you have to do your sums. Work out how much it’s going to cost to pay their wages, decide how many hours/days/weeks you will need them for (and how many you can afford to pay them for), and then do a financial forecast to ascertain what increase in customers/sales you need to cover these new wages.
The ideal is to make a profit, once the seasonal staff member has been paid, and all costs have been covered. However it may be, at least initially, that your revenue may just cover the employee’s wages, but the hope is that your business has survived the busy season unscathed, and you have maintained the good reputation that you had built up previously.
Remember, going in to the hectic season unprepared could result in the business that you’ve spent so long in building up starting to struggle and that will ultimately reflect in your customer experience or product quality.
Plus, having another member of staff will hopefully mean that there’s someone else to make a coffee in times of need!
For more detailed information on employing staff, please refer to the Government guide here.
In the coming weeks, we will be covering all aspects of hiring seasonal staff, from job adverts and wages to training and referrals, so please visit again to read on!